Brah Electric
AI Client Brief
AI GENERATED60-Second Brief
Brah Electric is an eCommerce client focused on scaling revenue through improved product discovery, compliant/SEO-safe OEM replacement content, and more reliable conversion/order tracking. Current work centers on (1) product page strategy to avoid duplication while expanding OEM replacement coverage, (2) PPC restructuring and budget pacing (Merchant Center/PMAX and Shopping splits), and (3) fixing tracking integrity by reconciling HubSpot order exports with purchase-event data and call tracking (CallRail). The relationship is execution-heavy right now with multiple parallel workstreams (SEO, catalog, dev deployments, tracking, paid media) and a need for tighter coordination, clear ownership, and timely feedback loops to prevent SEO/legal risk and measurement gaps.
Communication Style
Prefers structured, action-oriented updates tied to measurable outcomes (orders, conversions, spend). Best cadence is weekly status with a written recap: what changed, what’s blocked, what decisions are needed, and next steps with owners/dates. For tracking and compliance items, they respond best to concrete evidence (exports, screenshots, event logs) and clear pass/fail validation criteria.
Decision Makers
Client leadership (not explicitly named in notes) for marketing budget approvals and legal/compliance wording decisions, Evan Jiang as a key approver/validator for tracking accuracy and reporting integrity
Key Contacts
Evan Jiang (Client-side stakeholder (tracking validation / data reconciliation point person)): Needs concrete datasets (30-day order exports) and clear reconciliation steps; prefers actionable, data-backed updates and quick turnaround on tracking questions. Samyar (Agency team member (tracking/PPC support)): Coordinate closely with Evan on order export vs purchase-event matching; ensure documentation of assumptions and a single source of truth for conversion reporting. Haris (Agency team member (account/strategy lead)): Owns prioritization across SEO/PPC/dev; keep client aligned on phased plan and risk management (duplication/legal wording). Noe Avalos (Agency team member (SEO/content execution)): Drive OEM family page strategy, duplication controls, URL conventions, and backlink audit/disavow recommendations. Hunter Davis (Agency team member (paid media execution)): Own PMAX/Shopping structure, budget pacing, asset group status, and performance reporting tied to validated conversions. Fernando Silvestri (Agency team member (dev/implementation support)): Responsible for dev-site deployments, Pastel feedback loop, and resolving deployment blockers quickly to keep SEO/legal updates moving.
Active Projects
Recent Wins
Current Challenges
Churn Risk Assessment
58% RISKRisk Factors
- ⚠No action items logged (0 total), preventing measurement of progress and accountability
- ⚠No meeting sentiment data, making satisfaction and trend impossible to validate
- ⚠Health assessment relies heavily on meeting frequency due to missing outcome/perception metrics
Retention Recommendations
- ★Implement action-item tracking immediately: capture 3–5 concrete next steps per meeting with owners and due dates to establish measurable progress
- ★Add a lightweight sentiment capture after each meeting (e.g., 1–5 rating + brief notes) to establish a satisfaction baseline and trend
- ★In the next meeting, align on near-term goals and success metrics (e.g., lead volume, CPL, conversion rate) and tie action items directly to those outcomes
- ★Create a recurring cadence for status updates between meetings (email recap or shared tracker) to improve visibility into responsiveness and execution
Health Score Breakdown
Brah Electric shows strong recent engagement on meeting cadence (3 total meetings and a meeting held today, with 0 days since last meeting), which supports a solid engagement score. However, there are no tracked action items (0 total), resulting in no measurable progress/completion signal, and there is no meeting sentiment data available to gauge satisfaction or trend. The absence of action-item tracking and sentiment data increases risk because it limits visibility into outcomes and client perception, even though meeting activity is currently strong.
Brief generated: Feb 9, 2026, 3:05 PM