Brah Prep

matched

Mon, Dec 1, 2025, 2:00 PM • —

Client

Brah Electric

Participants

0 attendees

Action Items

8 pending

AI Meeting Analysis

AI GENERATED

Client Sentiment

[~]MIXED

The team showed forward momentum and alignment on SEO and search improvements, but there was clear concern about PPC conversion declines and uncertainty caused by tracking/tag duplication, which limits confidence in reported performance.

Meeting Quality

EFFECTIVENESS82%

EXCELLENT

Relationship Status

stable

Executive Summary

The team aligned on maintaining a lean product catalog (no new replacement-part product pages) to protect SEO efficiency while improving discoverability through upgraded on-site search and standardized blog formatting via JSON blocks. PPC performance was reviewed, with a focus on restructuring campaigns by product value and diagnosing a November conversion drop that may be driven by tracking/tag duplication issues.

Key Topics Discussed

Product catalog management and SEO duplication avoidanceOEM selection and product mapping (pilot and prioritization)Blog content standardization using JSON blocksOn-site search improvements and navigationPPC campaign restructuring and testing strategyConversion tracking integrity (GA/GTM), tag duplication, and CallRail integrationPhased implementation plan for product page restructuring

Decisions Made

✓Do not create new product pages for replacement parts; keep the catalog at ~5,674 products to avoid SEO bloat/duplication.
✓Pilot the OEM selection/mapping process with ~100 SKUs before scaling, prioritizing by keyword search volume and/or OEM brand size.
✓Standardize blog formatting and spacing using JSON block templates for consistency and easier publishing.
✓Implement improved search UX that categorizes results (e.g., products vs categories) to help navigation and intent matching.
✓Proceed with a phased rollout (three phases) for product page restructuring and OEM replacement determination.
✓Split PPC efforts by product value (notably >$400) and continue iterative testing (paused asset groups, new shopping campaigns) to better align with user intent.

Follow-up Items

→Finalize blog spacing/formatting rules and publish the JSON template workflow for new blog creation.
→Implement search enhancements that categorize results by products and categories and validate the UX impact.
→Create OEM family informational pages and interlink them, ensuring differentiated content to prevent SEO duplication/cannibalization.
→Enforce and QA a no-duplication policy for product pages; confirm the OEM/BRA product mapping approach and governance.
→Execute the phased plan to determine primary OEM replacements using external keyword volume tools; prioritize higher-volume categories first.
→Monitor PPC changes (paused asset groups, new shopping campaigns) and confirm correct segmentation for products above $400 and rating plugs.
→Audit GA/GTM to identify causes of conversion drops; remove duplicated tags and validate clean event/conversion firing.
→Confirm CallRail integration is configured correctly (no unnecessary separate accounts) and ensure call conversions report on time and accurately.
→Continue PPC traffic quality analysis (queries, placements, shopping feed performance) and adjust budgets based on validated conversion tracking.

Open Questions

?What is the definitive root cause of the November conversion drop: true performance decline vs tracking/attribution errors from duplicated tags?
?What exact criteria and weighting will be used to prioritize OEM replacements (keyword volume vs OEM brand size vs margin/availability)?
?What is the final information architecture for OEM family pages (URL structure, internal linking rules, and content differentiation standards)?
?How will success be measured for the new search experience (CTR to PDPs, time-to-product, conversion rate lift, reduced bounce)?
?What is the final PPC campaign taxonomy (Performance Max vs Shopping vs Search) and how will products >$400 be isolated and optimized?

AI Recommendations

★Clear decisions were made on catalog scope, phased implementation, and PPC segmentation, with a concrete list of action items. Effectiveness was reduced by unresolved attribution/tracking issues and several open questions that require follow-up validation before optimization decisions can be fully trusted.

Analysis generated: Dec 15, 2025, 7:43 PM

Action Items

Finalize blog spacing and formatting using JSON templates for adding new blogs

🎤 Sam Dastmalchi

pending

Oversee no duplication policy for product pages and confirm approach on OEM/BRA product mapping

🎤 Haris Karim

pending

Direct phased plan for determining primary OEM replacements using external keyword search volume tools and prioritize higher volume categories

🎤 Haris Karim

pending

Manage CallRail integration properly to avoid creating unnecessary separate accounts and confirm timely reporting of call conversions

🎤 Evan Jiang

pending

Monitor PPC campaigns with paused asset groups and new shopping campaigns, ensuring proper split for products above $400 and rating plugs

🎤 Fernando Silvestri

pending

Continue analysis of PPC traffic performance and budget spend, addressing traffic quality and conversion tracking issues

🎤 Haris Karim and team

pending

Implement search enhancements categorizing results by products and categories

🎤 Sam Dastmalchi

pending

Create and link OEM family informational pages with differentiated content to prevent SEO duplication

🎤 Sam Dastmalchi

pending

Completed (1)

Verify GA and GTM tracking to identify possible causes of conversion data drops and eliminate data duplication issues

completed