Brah & BR Weekly
matchedFri, Dec 5, 2025, 11:30 AM • —
AI Meeting Analysis
AI GENERATEDClient Sentiment
[~]MIXEDThe tone is constructive with clear progress (tracking improvements, page updates, budget plan), but there are notable concerns and risks (tracking discrepancies from phone orders, deployment issues, and a high toxic-backlink percentage) that introduce caution.
Meeting Quality
Relationship Status
stableExecutive Summary
The team aligned on reverting the marketing budget to $1,500/month while collecting two weeks of conversion data, and approved a temporary PMAX spend increase (up to ~$1,000/month) to accelerate learning. They confirmed improved order tracking (with expected variance due to phone orders in HubSpot), finalized key product page/URL updates for OEM vs aftermarket clarity, and flagged a significant SEO risk from toxic backlinks requiring monitoring and potential disavowal.
Key Topics Discussed
Decisions Made
- ✓Revert overall campaign budget to $1,500/month and hold changes for two weeks while monitoring conversion data.
- ✓Maintain PMAX at $65/day for now but approve increasing spend (targeting ~ $110/day) up to ~$1,000/month to gather data faster.
- ✓Proceed with separating OEM and aftermarket product pages with clearer messaging to improve trust and reduce confusion.
- ✓Implement legal/compliance language changes: add 'substitute' before OEM part numbers and use consistent 'replacement' + 'substitute' terminology across pages.
- ✓Finalize URL restructuring to lowercase with a consistent URL pattern for product pages.
- ✓Launch updated product pages within 1–2 days and hold an internal review meeting on Tuesday before consolidating feedback.
Follow-up Items
- →Monitor conversion and performance data for two weeks under the reverted $1,500/month budget and report findings before making further changes.
- →Increase Merchant Center PMAX daily budget to approximately $110/day (within the ~$1,000/month cap) and track performance impact.
- →Export last 30 days of web orders from HubSpot and send to Evan (and Sam) for tracking validation/reconciliation.
- →Cross-match HubSpot web order exports with purchase event tracking to confirm data consistency and identify gaps.
- →Deploy updated OEM replacement pages to the dev site and integrate Pastel for feedback; resolve current deployment issues promptly.
- →Apply required wording updates ('substitute' before OEM part numbers) across all relevant product pages and ensure consistent use of 'replacement' and 'substitute' for SEO/legal alignment.
- →Implement the finalized lowercase URL structure and consistent product page URL pattern.
- →Test/consider changing the replacement notification visual treatment from yellow to green to improve customer perception and trust.
- →Review backlink audit results (43% toxic backlinks), document findings, and recommend/execute disavowal if warranted.
- →After Tuesday’s internal review, provide consolidated feedback on OEM replacement pages and related updates.
Open Questions
- ?What is the exact target PMAX daily budget and pacing rules (e.g., immediate jump to ~$110/day vs gradual ramp) to stay within the ~$1,000/month cap?
- ?What is the quantified impact of phone orders being included in HubSpot on reported conversion rate/ROAS, and how will reporting separate web vs phone orders going forward?
- ?Which specific domains/links are classified as toxic in the backlink audit, and what is the timeline/owner for disavow submission and follow-up monitoring?
- ?Will the yellow-to-green notification change be treated as an A/B test (with success metrics defined) or a direct design update?
- ?Are there any remaining blockers to deploying pages in 1–2 days (e.g., Pastel integration/deployment issues), and who owns resolution?
AI Recommendations
- ★The meeting produced concrete decisions, timelines (1–2 day launch, Tuesday review), and a detailed action list across paid media, tracking, web, and SEO. Effectiveness is slightly reduced by unresolved specifics (PMAX ramp details, ownership/timing for disavowal, and deployment blockers).
Analysis generated: Dec 15, 2025, 7:42 PM
Action Items
Send export of last 30 days of web orders to Evan for tracking validation
Deploy updated OEM replacement pages to dev site and integrate Pastel for feedback, resolving current deployment issues promptly
Implement legal-required wording changes to add 'substitute' before OEM part numbers on all relevant product pages
Update language to consistently use both 'replacement' and 'substitute' across pages for SEO and legal compliance
Increase daily budget for Merchant Center PMAX ads to approximately $110/day and track performance
Cross-match web orders export from HubSpot with purchase event tracking to ensure data consistency
Finalize URL restructuring to lowercase and implement consistent URL pattern for product pages
Explore adjusting visual design of replacement notification from yellow to green to improve customer perception
Revert campaign budget to $1,500/month and monitor conversion data for two weeks
Provide order export data to Evan and Sam for tracking reconciliation
Review and provide consolidated feedback after internal meeting on Tuesday on OEM replacement pages and other updates
Perform backlink audit review and report findings regarding toxic links; recommend disavowal if necessary