Wellgreens SEO Sync
matchedWed, Nov 19, 2025, 11:00 AM • —
Client
Altitude Create
Participants
0 attendees
Action Items
16
16 pending
AI Meeting Analysis
AI GENERATEDClient Sentiment
[^]POSITIVEThe client and agency teams were aligned on clear next steps, acknowledged progress already made (meta titles/images, sitemap work underway), and showed proactive momentum around attribution, reviews, and promotional coordination.
Meeting Quality
Relationship Status
healthyExecutive Summary
The team aligned on ongoing technical SEO fixes (meta updates, image improvements, and a new custom XML sitemap) to address major indexing issues driven by tens of thousands of broken links/redirects. They also prioritized conversion attribution by leveraging Dutchy’s SDK to connect online leads to in-store sales, alongside a local SEO push via employee-generated keyword-rich reviews and coordinated promotional graphics for upcoming sales events.
Key Topics Discussed
Decisions Made
- ✓Proceed with building and deploying a custom XML sitemap to replace the current Webflow sitemap and improve indexing/SEO health (including AI indexing considerations).
- ✓Use Dutchy SDK access to implement click-to-purchase / online-to-in-store conversion tracking and attribution.
- ✓Launch an employee review initiative (230+ employees) with keyword guidance to increase authentic Yelp/Google review volume and local SEO impact.
- ✓Centralize communications and updates through John to streamline decision-making and task management.
- ✓Maintain ongoing Google Business Profile hygiene: weekly review responses and FAQ updates.
Follow-up Items
- →Provide Curator account access/credentials so the team can fix the Instagram auto-feed images on the website.
- →Coordinate internally with Luis to confirm and deliver Dutchy SDK access details to Altitude for integration work.
- →Investigate and confirm conversion tracking integration specifics with Horace; align implementation steps with Luis and Altitude.
- →Develop and deliver the custom XML sitemap (optimized for improved indexing) and replace the existing Webflow sitemap.
- →Create employee handouts for Yelp/Google reviews: keyword guidelines, quality standards, and compliance/authenticity reminders.
- →Provide sample review keywords and suggested Q&A prompts to support the employee review campaign and GBP engagement.
- →Share upcoming promotional/campaign graphics with Altitude for Google Business Profiles and location pages; coordinate with Wellgreens design team on best usage.
- →Run and share local map ranking reports on a regular cadence; provide John access to ranking monitoring tools.
- →Combine the audit report and ongoing tasks into a color-coded prioritized document with timelines and owners.
- →Continue weekly Google review responses and FAQ updates on Google Business Profiles.
- →Assist MedLeaf site team with graphics and SEO work; monitor Blaze app for broken pages and report issues/feedback.
- →Identify and execute quick-win actions ahead of major sales events (e.g., Green Wednesday) to maximize visibility and conversions.
Open Questions
- ?When will full Dutchy SDK access (from Luis/Dutchy) be delivered, and what exact endpoints/events are available for attribution (lead, purchase, in-store match)?
- ?What is the definitive root cause and remediation plan for the 37,800 broken links/redirects (source system, patterns, and whether fixes are automated vs manual)?
- ?What is the expected timeline for indexing stabilization and ranking normalization (noted as early December), and what milestones will confirm improvement?
- ?What specific conversion events and reporting views will be considered ‘success’ for the online-to-in-store tracking implementation?
- ?Which promotional campaigns/creative formats are needed by channel (GBP posts, location pages, landing pages), and what are the deadlines for each sales event?
AI Recommendations
- ★The meeting produced concrete decisions and a robust action list across technical SEO, local SEO, and measurement; however, several dependencies (SDK access, conversion integration specifics, and the broken-link root cause) remain unresolved and could slow execution without firm timelines/owners.
Analysis generated: Dec 15, 2025, 7:45 PM
Action Items
Create and distribute employee handouts with keyword guidelines and review quality instructions for Yelp and Google to boost authentic review volume and quality
Engage with Wellgreens design team to optimize promo graphic use across profiles and pages
Assist in investigating conversion tracking integration and support communication with Horace and Luis
Participate in internal discussions to identify quick-win actions before major sales events like Green Wednesday
Develop and deliver a custom XML sitemap optimized for AI indexing to replace current Webflow sitemap
Continue weekly Google review responses and FAQ updates on Google Business Profile
Investigate and confirm conversion tracking integration details with Horace; coordinate with Luis regarding SDK access and implementation steps
Provide sample review keywords and Q&A questions for internal employee campaigns to enhance review SEO and Google profile engagement
Run and share local map ranking reports regularly; provide John with access to ranking monitoring tools
Combine audit report and ongoing tasks into a color-coded prioritized document with timelines
Assist MedLeaf site team with graphics and SEO work; monitor Blaze app for broken pages and provide feedback
Coordinate with Luis to obtain SDK access and share progress updates with John
Coordinate and share promotional graphics with Altitude for use on Google Business Profiles and location pages
Collaborate internally to secure SDK access information from Luis and facilitate Altitude’s integration to enable click-to-purchase conversion tracking
Provide Curator account access or credentials to fix Instagram image auto-feed on website
Funnel communications and updates through himself to streamline decision-making and task management