Data Review

skipped

Mon, Nov 24, 2025, 8:30 PM

Client

Not Matched

Participants

0 attendees

Action Items

18

18 pending

AI Meeting Analysis

AI GENERATED

Client Sentiment

[~]MIXED

CNC Plumbing is satisfied with the website launch, and attorney SEO rankings improved, indicating positive momentum. However, PPC performance/cost concerns ($70 per lead) and urgency around proposal deadlines introduce tension and risk areas.

Meeting Quality

EFFECTIVENESS78%
GOOD

Relationship Status

stable

Executive Summary

The team reviewed active client work across web, SEO, and PPC, highlighting CNC Plumbing’s site launch, attorney SEO gains, and an attorney GBP proposal due today. They also discussed operational improvements (automation/SQL updates from Zoom transcripts) and a new Chinese Social Media marketing service initiative via a local partnership.

Key Topics Discussed

CNC Plumbing website launch and asset replacement (real photos vs AI photos)Attorney client proposal for GBP ranking and website optionsSEO performance reporting and keyword/ranking improvementsPPC performance challenges, CPL management, and budget planningNew Chinese Social Media marketing service and partnership developmentAutomation: Zoom transcripts to SQL updates, deduplication, and nightly scriptsClient reporting UX fixes (Anderson grid-based interface)Internal communication flow and task tracking (Chaser tasks, scorecards/CPR)

Decisions Made

  • Replace CNC Plumbing website AI photos with ~20 real client-provided photos.
  • Submit the attorney GBP ranking proposal today, including options for a new website vs rescaling the existing site.
  • Proceed with launching a Chinese Social Media marketing service targeting high-Chinese-population areas, supported by a local agency partnership.
  • Continue refining automation to push Zoom transcript-derived updates into SQL while preventing duplicates and improving accuracy.
  • Develop a PPC optimization and budget proposal for CNC Plumbing in response to high CPL (~$70/lead).

Follow-up Items

  • Convert incoming CNC Plumbing client photos (posted by Mike Zuccolotto) into Chaser tasks for tracking.
  • Post CNC Plumbing client photos and coordinate with Evan for follow-up implementation on the live site.
  • Follow up with Fernando on Facebook ad budget increase and expected lead volume improvements.
  • Coordinate CNC Plumbing PPC budget and management discussions with Fernando and produce a detailed budget proposal.
  • Communicate with Fernando regarding CNC Plumbing PPC issues and assess potential agency handoff if needed.
  • Provide Hunter with CPR and scorecard reports for Harris’s tasking.
  • Follow up with Harris and Hunter to ensure timely delivery of the attorney proposal and aligned client scope.
  • Guide Sam Dastmalchi on technical scripts for call data updates and Zoom call recordings.
  • QA and activate the GHL codesgrave nightly update script.
  • Fix design/functionality issues on the Anderson client’s grid-based reporting interface.
  • Share keyword research strategies and data monitoring insights with the team (referenced at ~01:30:02).
  • Engage with the SEO team on keyword selections and performance expectations for clients (referenced at ~01:32:11).
  • Provide regular SEO progress updates and help train clients on interpreting SEO results (referenced at ~01:06:00).
  • Offer to join client calls to improve SEO communication and support (referenced at ~01:24:07).
  • Support Chinese Social Media service launch logistics and client invoicing.
  • Assist Mike in messaging Hunter and managing client communication flow.
  • Ensure Harris is available/awake and proposal completion occurs for the attorney client.

Open Questions

  • ?For the attorney proposal: will the client choose a new website build or rescaling the existing site, and what scope/timeline/budget aligns with that choice?
  • ?For CNC Plumbing PPC: what target cost-per-lead and lead volume are acceptable, and what budget increase (if any) is approved to reach those targets?
  • ?Should CNC Plumbing PPC remain in-house or be handed off to another agency/vendor based on performance and management expectations?
  • ?Chinese Social Media service: what exact deliverables (platforms, content cadence, ad management), pricing, and reporting standards will be packaged for launch?
  • ?Automation/SQL updates: what is the final source-of-truth schema and deduplication logic for transcript-driven updates (and who owns QA)?
  • ?Anderson reporting interface: what are the priority fixes and acceptance criteria for the grid-based reporting UI?

AI Recommendations

  • The meeting produced clear status updates, surfaced key risks (PPC CPL, proposal deadline), and generated a robust action list across teams. Effectiveness is reduced by several items being urgent/last-minute (proposal due today, needing to 'wake' an owner) and multiple parallel threads that may require tighter ownership and timelines.

Analysis generated: Dec 15, 2025, 7:44 PM

Action Items

Work on Total Wine & Humble Wine website development as starting project

🎤 Sam Dastmalchi
pending

Fix design and functionality issues on Anderson client’s grid-based reporting interface (01:17:13)

🎤 Sam Dastmalchi
pending

Provide regular SEO progress updates and assist in training clients on interpreting SEO results (01:06:00)

🎤 Sam Dastmalchi
pending

QA and activate GHL codesgrave nightly update script

🎤 Sam Dastmalchi
pending

Engage with SEO team on keyword selections and performance expectations for clients (01:32:11)

🎤 Mike Zuccolotto
pending

Assist in waking Harris and ensuring proposal completion for attorney client

🎤 Hunter
pending

Post client photos for CNC Plumbing and coordinate with Evan for follow-up

🎤 Sam Dastmalchi
pending

Coordinate PPC budget and management discussions with Fernando for CNC Plumbing client and create detailed budget proposal

🎤 Sam Dastmalchi
pending

Provide Hunter with CPR and scorecard reports for Harris's tasking

🎤 Evan Jiang
pending

Communicate with Fernando regarding CNC Plumbing PPC issues and potential agency handoff

🎤 Mike Zuccolotto
pending

Assist Mike in messaging Hunter and managing client communication flow

🎤 Han Li
pending

Follow up with Fernando regarding Facebook ad budget increase and lead volume improvement

🎤 Evan Jiang
pending

Continue follow-ups with Harris and Hunter for timely delivery of attorney proposal and client scopes

🎤 Mike Zuccolotto
pending

Provide support for Chinese Social Media service launch and client invoicing

🎤 Han Li
pending

Convert incoming client photos posted by Mike Zuccolotto into Chaser tasks for tracking

🎤 Evan Jiang
pending

Share keyword research strategies and data monitoring insights with team (01:30:02)

🎤 Evan Jiang
pending

Offer to join client calls for better SEO communication and support (01:24:07)

🎤 Mike Zuccolotto
pending

Guide Sam Dastmalchi on technical scripts for call data updates and Zoom call recordings

🎤 Evan Jiang
pending