Client Sentiment

The discussion shows strong momentum (immediate Medley launch, clear PPC/SEO initiatives), but also ongoing friction from technical issues (GSC errors, 3D view glitches), access constraints, and unresolved GBP pin reinstatement and hosting/scope clarity—creating a mix of optimism and operational concern.

Meeting Quality

Relationship Status

Decisions Made

• ✓Proceed with launching the Medley new website immediately, with final tweaks to be applied post-launch.
• ✓Pursue testing of two PPC approaches (including churn-and-burn and low-THC CBD methods) to drive low-cost conversions in Q1.
• ✓Continue prioritizing Google Business Profile (GBP) support workflows to reinstate/monitor pins and resolve ticketed issues.
• ✓Move forward with improving internal reporting via a user-friendly SEO performance dashboard for store-level tracking.
• ✓Advance technical SEO remediation (Google Search Console errors, content structure) while awaiting additional access (e.g., SDK) for full scope.

Follow-up Items

• →Approve Medley site redesign and provide additional input on reseller logos and Weed Maps affiliation display.
• →Fix 3D view glitches on Wellgreens location pages and reposition the view under store photos.
• →Share the final structural plan for adding indexed copy to the Wellgreens website considering Dutchy integration constraints.
• →Develop a content copy database system to decouple product copy from Dutchy to ease future platform transitions.
• →Provide access to and refresh/facelift the internal Google ranking tool dashboard for clearer performance tracking.
• →Launch the Medley site immediately and implement final tweaks after launch.
• →Implement dynamic Google review integration on Medley while ensuring filtering (e.g., emphasizing 5-star reviews) does not harm SEO or user trust.
• →Assist with PPC campaign setup for churn-and-burn and low-THC CBD tests; define tracking and monitor conversion metrics.
• →Maintain communication with GBP support regarding pin reinstatement; follow up on open tickets and submissions.
• →Coordinate with John on site migrations and potential Webflow replacement; document pros/cons and a migration approach.
• →Update holiday hours on Google Business for all Wellgreens locations.
• →Create a sticky 'Shop Now' feature on mobile and desktop to improve UX and conversion.
• →Continue resolving Google Search Console issues and technical SEO items with current access; expand scope once SDK access is available.
• →Continue GBP follow-ups on pin reinstatement and verify DBAs for submissions.
• →Provide emergency contact details and hosting support info for incident response.
• →Verify contract details and current scope with Luna Creative (Webflow hosting management).
• →Research and acquire appropriate domain names for PPC churn-and-burn and CBD strategy testing.
• →Finalize the keyword-rich review response campaign and internal employee outreach plan to increase positive reviews.
• →Coordinate with George and Karen on authorized reseller logos and additional trust badges for Medley.
• →Send holiday hours (10am–6pm for Christmas and New Year’s) to Altitude team for bulk GBP updates.
• →Continue internal employee review campaign and coordinate with Altitude team for content population support.
• →Monitor performance of the new Encinitas pin location after launch.