Mike Zuccolotto <> The: Intro | Marketing & Analytics

matched

Tue, Dec 9, 2025, 4:00 PM • —

Client

BrandRap

Participants

0 attendees

Action Items

9 pending

AI Meeting Analysis

AI GENERATED

Client Sentiment

[~]MIXED

There is clear frustration and concern about vendor shutdown risk, missing contracts, lack of access, and sales underperformance, but the tone is also solution-oriented with concrete next steps and alignment on a redesign and access recovery plan.

Meeting Quality

EFFECTIVENESS78%

GOOD

Relationship Status

stable

Executive Summary

The team reviewed critical operational and marketing risks stemming from Butterfly’s lack of formal contracts, unclear account/domain ownership, and loss of access to key systems (website and Google Analytics). They aligned on immediate steps to restore service, secure documentation and access rights, and move forward with a website redesign that improves messaging, navigation, and conversion performance.

Key Topics Discussed

Vendor management and contract accountability (Butterfly)Website downtime/reactivation and operational continuityBudget/ROI concerns around $6,200 monthly spend and unclear service tiersAccess and ownership of domain, website infrastructure, and Google AnalyticsWebsite redesign strategy (messaging, founder story, navigation, user flow)Sales underperformance and internal communication gapsData export and migration planning contingent on restored access

Decisions Made

✓Prioritize restoring Butterfly website/services and confirming payment receipt before attempting exports or migration work.
✓Pursue formal documentation (contracts and related records) with Butterfly to improve accountability, transparency, and continuity.
✓Proceed with a website redesign direction centered on clearer messaging, founder story, simplified navigation, and stronger user engagement/conversion flow.
✓Designate Mike as the point person for verifying access to marketing and analytics accounts once Butterfly access is restored.

Follow-up Items

→Continue searching for and following up to obtain the Butterfly contract and related documents.
→Maintain direct communication with Gary to confirm receipt of the wire payment and request immediate reinstatement of Butterfly website and services.
→Participate in the scheduled call with Mike and the Brandrap team to review access and marketing strategy.
→Coordinate with Mike to schedule a next-day meeting to clarify all access rights for marketing and Butterfly systems.
→Monitor Butterfly account reactivation status; pause broader communications until access is regained to complete data export and migration planning.
→Send the website design plan (including example sites) to Steve by end of next day for feedback on style, user flow, and messaging.
→Resend and simplify the access link for Google accounts/marketing analytics to Steve and Mike; support troubleshooting to regain access.
→After Butterfly access is restored, contact Mike (point person) to verify access to all required marketing and analytics accounts.
→Schedule and host a follow-up appointment with Steve and Haris to confirm access, migration next steps, and the marketing plan.

Open Questions

?Where is the signed Butterfly contract (if it exists), and what are the exact service terms, deliverables, and SLAs?
?Who legally owns and controls the domain, hosting, CMS, and all admin credentials for the website?
?Who has admin access to Google Analytics (and related Google properties), and what is the correct account structure to ensure continuity?
?What exactly is included in the ~$6,200/month Butterfly spend (tiering, scope, reporting cadence), and how is ROI being measured?
?What is the root cause of the two-month sales inactivity (lead flow, funnel issues, internal process breakdown, or vendor disruption)?
?What data needs to be exported from Butterfly (site assets, analytics, CRM/lead data if any), and what is the migration timeline once access returns?
?What is the funding runway and the minimum sales/lead targets required to avoid jeopardizing funding?

AI Recommendations

★The meeting effectively identified the highest-risk blockers (vendor accountability, access/ownership, service reinstatement) and produced a detailed action list with near-term deadlines. Effectiveness is reduced by unresolved ownership/access questions and dependency on Butterfly reactivation before migration and measurement work can proceed.

Analysis generated: Dec 15, 2025, 11:43 AM

Action Items

Schedule and host follow-up appointment with Steve and Haris to discuss access and next steps in migration and marketing plan (01:01:23)

🎤 Mike Zuccolotto

pending

Continue diligent search and follow-up to obtain Butterfly contract and related documents

🎤 Steve Poole

pending

Monitor Butterfly account reactivation status and hold communications until access is regained to complete data export and migration planning (01:03:35)

🎤 Haris Karim

pending

Send website design plan with example sites to Steve by end of next day for feedback on style, user flow, and messaging

🎤 Haris Karim

pending

Maintain direct communication with Gary to confirm receipt of wire payment and request immediate reinstatement of Butterfly website and services (01:06:23)

🎤 Steve Poole

pending

Participate in scheduled call with Mike and Brandrap team to review access and marketing strategy (01:01:41)

🎤 Steve Poole

pending

Contact Mike (point man) to verify access to all necessary marketing and analytics accounts after Butterfly access is restored

🎤 Mike Zuccolotto

pending

Coordinate with Mike to schedule meeting next day to clarify all access rights for marketing and Butterfly systems (01:00:48)

🎤 Haris Karim

pending

Resend and simplify access link for Google accounts and marketing analytics to Steve and Mike; assist with access troubleshooting

🎤 Haris Karim

pending