Client Sentiment

The transcript reflects momentum (notable non-branded traffic growth, positive Medley traffic trends) and proactive planning (pin testing, SOPs, reporting improvements), with blockers framed as solvable next steps rather than major dissatisfaction.

Meeting Quality

Relationship Status

Decisions Made

• ✓Prioritize local SEO growth through verified Google Map pins and a structured customer review acquisition program.
• ✓Launch Google pin testing in new cities (final city selection to be made using data-driven comparison) and track ROI impact on traffic/sales.
• ✓Use THCSD as an indirect/grey-area content vehicle to capture cannabis-related search demand while staying cautious about compliance risk.
• ✓Standardize internal reporting by presenting monthly SEO progress and accomplishments in Monday leadership meetings using shared timelines, visual aids, and ranking grids.

Follow-up Items

• →Reduce call noise by closing the office door during meetings.
• →Follow up with Karen and George to launch the updated website and complete SDK access needed for platform enhancements.
• →Follow up with Luis and LIS on SDK access status.
• →Deliver monthly SEO progress updates for Monday leadership meetings using shared monthly timelines, visual aids, and ranking grids.
• →Conduct field visits to Wellgreens/Walgreens stores to help staff/customers submit product reviews and verify Google Business Profile (GBP) data accuracy.
• →Coordinate with design team to create stickers/print assets with QR codes linking directly to each location’s Google profile for review submission.
• →Create QR codes for all locations’ GBPs and hand off to design for deployment.
• →Provide a detailed review SOP (original + simplified versions) and share via meeting chat and email for store execution.
• →Continue SEO low-hanging-fruit technical/content fixes; monitor ranking trends; deliver monthly detailed reports to John.
• →Work with John to identify and prioritize exclusive brands for review volume boosts and align promotions with SEO targets.
• →Develop and share overlay maps showing keyword rankings by location to visualize service areas and competitive gaps.
• →Upload/QA the Google ranking overlay tool and ensure John has access; provide early visuals for location-based rank tracking.
• →Select the best city for pin testing among the candidate cities and communicate the final choice to the SEO team for launch and ROI tracking.
• →Pull and deliver search trend data and city comparisons to support pin-test launch planning and selection.
• →Monitor and follow up with Google contacts regarding pin support; cautiously explore friend-of-friend approval paths.
• →Share Pinterest ad screenshots and competitor ad examples for team analysis.
• →Investigate competitor sponsored ad scripts/redirect strategies and summarize learnings for potential experimentation.
• →Assess competitor sponsored ad workaround approaches for cannabis advertising; propose compliant grey-area content strategies for THCSD to increase traffic safely.
• →Support Dutchy platform integration for automated customer communication sequences.
• →Provide updated Medley account feedback and web design drafts to John and Karen; secure final website approval and SDK access to proceed with delivery platform launch.