Back to Clients

Heliogold

Websites: 2
Meetings: 1
Tasks: 31
Pending: 15

AI Client Brief

AI GENERATED
22
CLIENT HEALTH
AT RISK
IMPROVING

60-Second Brief

Heliogold is in the middle of a brand and business transition: Helio Gold Solar is closing and operations/marketing are shifting to the new Helio Builders brand. Our immediate focus is to execute a clean, compliant transition across paid media, website UX, SEO/citations, and reputation platforms (Google/Yelp) without triggering listing suspensions or losing lead flow. We’re also supporting development work, including rapid improvements to the Helio Builders website (hosting solar content) and an AI window measurement tool initiative discussed in the 12/5/2025 weekly meeting.

Communication Style

Weekly cadence (standing weekly meeting). Prefers clear, time-bound action items, staged rollout plans, and proactive risk callouts (especially for Google/Yelp changes). Provide written checklists and confirmation when each platform update goes live.

Decision Makers

Heliogold/Helio leadership (final approval on legal closure date, brand/domain decisions, and public-facing messaging), Platform owners/admins for Google Business Profile and Yelp (whoever holds primary access will effectively control timing/approvals)

Key Contacts

Hunter Davis (Agency team member): Owns/coordinates transition execution across channels; ensure clear timelines, staged rollouts, and risk-managed Google/Yelp updates. Haris Karim (Agency team member): Support on performance marketing/SEO execution; align PPC and SEO link-building with brand/domain shift. Noe Avalos (Agency team member): Support on web implementation and listings/reputation tasks; ensure site banners/popups/forms and directory citations are deployed accurately.

Active Projects

Brand transition: Helio Gold Solar closure → Helio Builders (marketing
web
SEO
reputation)
PPC campaign management and rebrand alignment (shift spend/ads/landing destinations to Helio Builders after Dec 8–9)
Helio Gold Solar website updates: closure banner + multi-step pop-ups/contact forms to redirect leads to Solar Tech
Helio Builders SEO foundation: create business listings/citations across major directories
Google Business Profile migration: staged updates (name/website/etc.) to avoid suspension
Yelp reputation migration: move/associate Helio Gold reviews (esp. San Diego) to Helio Builders
SEO transition strategy: link-building/bridging between Helio Gold and Helio Builders to preserve organic reach
Helio Builders website rapid development/hosting solar content (sync with Brandrap team)
AI window measurement tool development (discussed in weekly meeting; scope/timeline to be clarified)

Recent Wins

Clear strategic direction established in 12/5/2025 weekly: close Helio Gold Solar and transition to Helio Builders with lead routing to Solar Tech
Defined a concrete set of transition tasks across PPC, web UX, SEO, and reputation management

Current Challenges

!High-risk platform changes: Google Business Profile updates can trigger suspension if not staged carefully
!Maintaining lead flow during closure messaging while redirecting prospects to Solar Tech
!Coordinating multiple stakeholders (Brandrap, Solar Tech, internal team) on tight deadlines (Dec 8–9 shift; Dec 31 closure date)
!Migrating/associating Yelp reviews (especially San Diego) without losing credibility or violating platform processes
!Ensuring PPC and SEO signals (domains, listings, citations, links) transition cleanly without ranking/quality score drops

Churn Risk Assessment

78% RISK

Risk Factors

  • Only 1 total meeting to date, indicating limited relationship cadence and stakeholder alignment
  • 24 days since last meeting, suggesting engagement may be infrequent or stalling
  • No action items logged, reducing accountability and making progress difficult to demonstrate
  • No sentiment data captured, preventing confirmation of client satisfaction or early detection of dissatisfaction

Retention Recommendations

  • Schedule a recurring meeting cadence (e.g., weekly/biweekly) and confirm key stakeholders/decision-makers attend
  • Create and document action items from each meeting (owner, due date, success criteria) to establish measurable progress
  • Capture sentiment after each touchpoint (quick rating + notes) to build a trend line and identify concerns early
  • Send a concise post-meeting recap within 24 hours and request confirmation/feedback to improve responsiveness tracking and alignment
  • Establish a short-term 30-day plan with 3–5 prioritized deliverables and reporting checkpoints to increase visibility and momentum

Health Score Breakdown

Meeting Frequency
600%
Task Completion
200%
Sentiment Trend
0%
Response Time
1000%

Heliogold shows low overall account health driven by minimal engagement signals: only 1 total meeting and 24 days since the last meeting. There are no recorded action items (and therefore no measurable progress tracking), and no sentiment data to validate satisfaction or momentum. With limited touchpoints and missing success-tracking artifacts, the account has elevated risk due to low visibility into outcomes and relationship strength.

Brief generated: Dec 29, 2025, 12:00 AM

Contact Information

Name
Jason Castelhano
Address
1420 Kettner Blvd suite 100, San Diego, CA 92101, USA

Websites (2)

Meetings
1
Tasks
31
View Details →

No Activity (1)